Become a next
generation butler


Course dates

4 or 8 week butler training: 8/10 (FULLY BOOKED)


5 day training “a taste of service”: 14/01 (FULLY BOOKED) – 22/04 – 05/08
4 or 8 week butler training: 04/02 – 13/05 – 07/10


5 day training “a taste of service”: € 1950
4 week butler training: € 7450
8 week butler training: € 12500

Enroll now
  • Butler training at the highest level
  • Introduction to the finest recruitment agencies
  • 2 day trip to London
  • A made to measure 3 piece butler uniform
  • Your own private room
  • All meals, coffeebreaks and beverages included
  • All office supplies, wifi and Netflix access
  • Fully organized field trips (e.g. Champagne)
  • Access to our own copyrighted software
  • Visually stunning CV with professional photos
  • Butler certificate (Qfor certified)
  • A full photo overview of your training, a great memory forever!
Please fill out your email address to get access to the brochure.


It’s essential to look impeccable. After all, there is only one opportunity to make a good first impression and we are what we wear. That means there’s more to it than you might think. It goes from how to get a sharp crease in a pair of trousers to the right handkerchief to fit with your suit. This is why you will learn all about how to present yourself, as well as receiving tips that you can pass on to your client, suiting all kinds of occasions and situations.

Packing a suitcase

Clothing should be clean and free of creases after a journey, allowing it to be worn straight away. This can only be achieved when you master the fine art of packing a suitcase. There’s no better place to learn this than at the SBH. For example, a butler never packs a suitcase without first placing a sheet of tissue paper at the bottom. There are also special techniques for packing trousers and jackets, which you will only master with plenty of practice.

The gentleman’s shirt

“Shirts” are to a butler’s training what “sources” are to a history lesson. Indeed, a good shirt is at the very foundation of being a gentleman. During the training you will therefore learn the seven components by which you can recognise a good shirt. Such as learning to distinguish pearl buttons, creases on the forearm and the way that “collar stiffeners” can be placed in the collar of a shirt that fails to meet the quality criteria in full.

Quality, how to find it

Whether at home or abroad, a client always expects to depend on his or her butler to purchase just what is required at that moment in time or indeed to buy whatever the client fancies. This is why we will also teach you the secrets of shopping during your training, so that no time is lost and that you know exactly where to find the quality that your client requires. Just as you learn to recognise a good shirt, you will also know exactly what to look for in good quality trousers, jackets, cardigans, socks and ties. In this way each shopping trip will become a pleasant experience.

Clothes shops, the essentials

Discretion is a butler’s top priority, so he knows that it is not always those who shout the loudest who offer the best quality. Just as the best restaurants and the best wines can often be hidden away, the same applies to other items, including clothes and shoes. As a butler you will learn to recognise the hidden gems and become the master of true craftsmanship.



The profession of butler is and always will be a very hands on job. We focus very intensively on practical service and how to deliver it on the highest level possible and with an ongoing consistency.

  • The 6 p’s of planning
  • How to develop an unmatched eye for detail
  • Different styles of service: from silver service to the newest trends
  • Silver care

Why it takes hours to dress a table

At the beginning of training it can take up a bit of time to perfectly lay a table. The essence of the exercise has a hidden reason. When our students dress the table all our techniques come into play: anticipation, eye for detail, planning and much more.

Silver care

Sterling silver is made in a very specific way and requires a specific care. First we show you what real silver is. Then we continue on how to stock, clean and handle silverware.

Butter temperature

Often butter on the table is too soft or too hard. The real art of anticipation is getting it right. Oh, and if you think that is all we have to say about butter, you're mistaken. There is a lot more... ;)

Table emergencies

Your principal's way of welcoming guests reflects the standard of the household. Since nobody is perfect, things can go wrong. We show you how to turn a negative experience into a positive one.



On more than any occasion, people will turn to you in order to have the right attire for the right invitation. Or they might just not be daily concerned about etiquette. That’s where the professional butlers comes in, with the right training…

  • The history of etiquette
  • The right use of 2 handkerchiefs
  • How to escort a lady
  • Opening doors
  • Seating arrangements for different style of meals

Body language, the real etiquette

Opening a door for a lady, correct etiquette. Yes? Well, the gesture doesn't mean anything if you don't add the right body language. All our exercises are filmed and we analyze your every move, to get it just right.

Etiquette to get the butler job

We will show you how to be unique thru the use of a bit of etiquette. Your personal presentation, the way you come into a room and the right moment to take a seat. It comes all into play when going on a job interview. We take weeks to train you the right way.

Butler skills

Butler skills

As a butler you are on stage, 24/7. Presentation, body language and service need to be in balance at all times. Therefor we present you following parts in the curriculum:

  • The guest matrix: handling different types of guests
  • The one thing a butler never says (and it’s not “no”…)
  • How to talk you out of any situation, without embarrassing anyone
  • The 3 golden rules of behaving with your principal
  • Verbal and non-verbal communication
  • NLP techniques for butlers


Plan and prepare events

  • Assist with running events
  • Assist with closing down events
  • React to emergencies at events

Request for butler training

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Practical information

Please fill out your email address to get access to the brochure.

How we work

It's not where you learn, it's whàt you learn

All details are important

We listen to our clients, therefor we follow trends

Learn to run a home in the elegant way

Technology combined with traditional skills

Some of our satisfied corporate customers